About InsureLab

InsureLab is an independent insurance publication started in 2024 by a small editorial team based in Casablanca, Morocco and New York, United States. We publish long-form guides on health, auto, home, life, business, and specialty insurance for an English-speaking consumer audience — primarily in the United States, Canada, and the United Kingdom.

We are not insurance brokers. We do not sell policies, we do not earn commissions from insurers, and we do not run quote comparison forms. Our only revenue source is display advertising, clearly labelled throughout the site.

Who we are

InsureLab is published by Sameh Massoudi, who serves as Lead Editor and is responsible for every article that ships on the site. Sameh has worked in consumer-finance publishing since 2019 and builds InsureLab with a rotating group of freelance contributors with backgrounds in underwriting, claims handling, and consumer journalism.

You can reach the editor directly at massoudisameh@gmail.com for corrections, expert source intros, or story tips. We answer every correction email personally.

Our editorial mission

Insurance is one of the largest line items in most household budgets and one of the least understood. Most online insurance content is published by affiliate sites whose primary goal is to route the reader to a quote form. Our goal is the opposite — to explain how insurance products actually work so that a reader can either shop confidently on their own or have a substantive conversation with a licensed agent.

How we research and fact-check

• Primary sources first. When we cite a statistic or a rule, we link the original source — NAIC, CMS, IRS, HHS, IIHS, LIMRA, the Insurance Information Institute, the SBA, or the relevant state Department of Insurance.
• Original analysis, not reposts. Every guide is written from scratch for InsureLab. We do not republish vendor content or use AI to generate articles end to end.
• Human editorial review. Articles are reviewed by the Lead Editor before publication and again on an annual review cycle.
• Visible publication dates. Every article shows its original publication date and is re-dated on substantive updates.
• Transparent corrections. Spotted an error? Email us. We correct in place and credit the reader.

What we do not do

• We do not sell insurance.
• We do not collect personal information to share with brokers.
• We do not accept payment for editorial placement.
• We do not publish unattributed AI-generated content.
• We do not give individualized legal, tax, or insurance advice. Every article is general education.

How we make money

InsureLab is supported entirely by display advertising, primarily Google AdSense and partner ad networks. Ads are labelled Sponsored or Advertisement and never replace editorial content. Advertisers have no input into what we cover or how we cover it.

Editorial policy and corrections

For a full description of our standards, sourcing rules, update cadence, and corrections process, see our Editorial Policy.

Contact

Editorial, corrections, partnerships, and press: massoudisameh@gmail.com. We aim to respond within two business days.